These daily soaps show stories which are related to people’s life. Most of the soaps share common themes like family relationships, romance, humor, and conflicts. However, to make each serial exclusive the director chooses unique clothing and accessories. Daily soaps are deliver messages regarding culture, family relations, struggles of life and mythology through stories, but instead of the story, the audience is fascinated by the dresses, actors and the jewelries.
Main reasons women like Hindi serials for passing leisure time, for stories, for fashion and looking at actors whatever the reason might be, women said that they could not ignore accessories and clothing of the characters.